What's Nice.

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Trend & Material.

We regularly create complete reports on the most relevant market trends: we call them Trend Books. We are very good at identifying the novelties that will become the next season’s fashion and anticipating them.


As Shoe Trends Architect we daily consult the Trend Books in search of useful ideas for drafting the styling project that will give shape, colour and a unique personality to your next pair of sneakers. Keywords: study, be inspired, draw, create.

Prototyping & Sampling.

In this phase, the first step of the prototype is conceived thanks to our native and cutting-edge technologies. In Nice Footwear we choose every day to actively involve customers in the manufacturing process. We give them the possibility to see first-hand the result of our creative work using native 3D software that allows us, thanks to the use of augmented reality, to realistically perceive the dimensions and details of the renderings.


After the realization of prototype and once the order has been received, we take care of the placing on the market by our manufacturers, which takes place in a few weeks.
Furthermore, in addition to the production of our models, we often also dedicate ourselves to the realization of collections on behalf of third parties, putting all our know-how and the creativity of our team at the service of international Italian brands.

“We try to evolve more every day and to react to change before the others through innovation, passion and a sense of responsibility.”


We are Nice.

We are Nice because we are partners who put research first, investigating the market, interpreting trends, anticipating them and planning the trends that make fashion. We are Nice because when it comes to leaving our mark, we never move backwards. We are Nice because we strive to preserve our most precious resource: transparency.

We are People.

We believe in the importance of considering our work team as a real collection of professions where every worker feels like an active part of the project and creator of a positive and proactive environment, capable of expressing a strong sense of fairness and encouraging the spirit of collaboration.

We are Green.

Our motto is: act today, keeping an eye to the future. We believe that the latest technologies will help us to achieve crucially important goals. One of this certainly concerns our ecological footprint thanks to transparent and sustainable choices.

Last News.

Contact us.

Contact us.