Nice Footwear aims to grow, mainly abroad, with its licenses, its house brand and through special projects, in which it studies market trends for third party companies and helps them to create new sport and fashion collections.
The Veneto-based company has licenses for shoes from different brands, including Conte of Florence, Ellesse and Avx Avirex, in addition to owning Kronos, a famous brand of sports footwear that focuses particularly on running and football.
Products developed under license range from sports and casual shoes to technical footwear to men’s, women’s and children’s shoes for free time. These shoes are distributed on the Italian market and of foreign markets, through different channels, and in particular in sporting goods stores and micro-retail outlets through a network of direct agents and distributors. Retailers that carry Nice Footwear include La Halle, El Corte Inglés, Scarpe&Scarpe and Pittarello.
The business model of Nice Footwear aims to achieve maximum flexibility, thanks to a consolidated network of Chinese partners constituted by companies specialised in the production of outdoor and active footwear and by a production control and collection development centre.
Another competitive lever that the company has is its human resources: design, development, strategy, competition and innovation are the values that this dynamic young team has adopted and maintains. The average age of resources is around 40 for managers and around 30 for employees.
From an economic standpoint, the company finished 2016 with 9 million in turnover, and in 2017 it is estimated that the figure could top 11 million with 15% growth and then reach the objective of 15 million in 2019. EBITDA tends to be around 6 to 7 percent.
Regarding future strategies, “between opportunities that we want to exploit in upcoming years, we are certainly thinking of geographic expansion and opening showrooms in Milan, Madrid and Paris. We are also planning to complete the rationalisation process of our client portfolio,” said Bruno Conterno, sole shareholder and founder of Nice Footwear, of which he is also CEO. “We aim to expand our business to the Americas, Eastern Europe, and Africa.”
Nice Footwear’s next trade fair is Micam, the footwear fair that will be held next February in Milan, where the company plans to present its new collections.