How we work
All the operations, such as analysis and production quality control, are managed by a dedicated team in our operational headquarters in Shanghai.
Nice work method.
Because we leave nothing to chance and we dedicate the utmost attention to the business and social aspects.
Trend & Material
We regularly create complete reports on the most relevant market trends: we call them Trend Books. We are very good at identifying the novelties that will become the next season’s fashion and anticipating them.
As Shoe Trends Architect we daily consult the Trend Books in search of useful ideas for drafting the styling project that will give shape, colour and a unique personality to your next pair of sneakers. Keywords: study, be inspired, draw, create.
Prototyping & Sampling
In this phase, the first step of the prototype is conceived thanks to our native and cutting-edge technologies.
In Nice Footwear we choose every day to actively involve customers in the manufacturing process. We give them the possibility to see first-hand the result of our creative work using native 3D software that allows us, thanks to the use of augmented reality, to realistically perceive the dimensions and details of the renderings.